about /

I create purposeful designs through brand identities, environmental graphics, and interactive digital media.

skills /

Branding Wayfinding

Identity Program Collateral

Interactive Design UX/UI

Branding

Identity Program

Interactive Design

Wayfinding

Collateral

UX/UI

logo design /

background /

Hi, I’m Tim Charoenpanon. My work combines dynamic identity systems that connect brands with spaces—blending motion, interactivity, and the built environment to shape experiences and tell compelling stories.

After completing my MFA in Graphic Design at the Academy of Art University in San Francisco in 2009, I began my career at Ogilvy & Mather Thailand. Over the years, I have deepened my expertise in branding and environmental graphic design, collaborating with leading agencies and firms while also growing into an educator and design lead. My experience spans branding, wayfinding, and multimedia projects, always exploring how design transforms spaces and strengthens brand narratives.

In addition to my design practice, I have been a design instructor and thesis supervisor for the Faculty of Fine and Applied Arts at Bangkok University and Chulalongkorn University since 2012.